MY DIGITAL HIVE / OVERVIEW
MDH
BRAND-TO-PERFORMANCE CREATIVE PILOT
The next chapter of MOROCCAN TAN—built to perform.
Fifteen years of professional trust. A refreshed brand strategy. Now, one coordinated creative system to translate GlowLogic™ across Meta, organic content and every experience after the click.
ONE CREATIVE FEEDBACK LOOP
GLOWLOGIC™
SYSTEM
SYSTEM
THE ROADMAP AFTER THE PILOT
Prove the priority. Then connect the rest.
These services are deliberately sequenced after the initial Meta, creative and conversion work. They remain visible so MoroccanTan can see the wider growth system without diluting the immediate focus.
CREATIVE DIRECTION
One refreshed brand. One system for every creator.
THE CREATIVE STANDARDQuietly iconic.
Quietly iconic.
Clinically better.
My Digital Hive translates the new MoroccanTan strategy into a practical production system—so an agency, freelancer or UGC creator can execute with the same brand discipline.
BRONZEMISTCREAMBLACK
PREP · GLOW · LOCKTHE GLOWLOGIC™RITUAL
01 · SYSTEM EDUCATION
GlowLogic™ Ritual
Show the three steps as one premium system. Use sequential product moments, generous negative space and restrained labels so education feels editorial—not instructional.
BEST FOR · CAROUSELS · STOP-MOTION · BUNDLES
LAB > FEEDCOLOUR IS ONLYPART OF THE FORMULA.
02 · SKIN-LITERATE PROOF
Skin Science Studio
Pair clean product photography with ingredient textures, precise callouts and defensible benefits. Let cream, mist and bronze create a credible skincare register.
BEST FOR · INGREDIENT CAROUSELS · MACRO VIDEO
GLOW NOTE 01THE MISTAKEI MADE FOR YEARS.
03 · HUMAN GUIDANCE
Big-Sister POV
Open on a face, a confession or an instantly useful rule. Keep the camera close, the language assured and the styling polished enough to remain recognisably MoroccanTan.
BEST FOR · UGC · REELS · CREATOR WHITELISTING
REAL LIGHT · REAL SKINTHE GLOWIN MOTION.
04 · LIVED-IN DESIRE
Real-Life Radiance
Place the ritual inside real plans: poolside, getting dressed, travel and golden hour. Prioritise movement, natural light and visible application over overly staged perfection.
BEST FOR · REELS · BEFORE/AFTER · LIFESTYLEEVERY ASSET PASSES FOUR CHECKSOn-brandClaim-safePlatform-readyBuilt to test
CONVERSION FUNNEL
Turn interest into a qualified conversation.
1 Offer2 Form3 Booking4 Follow-up
MoroccanTanGLOWLOGIC™ SHOP OUR STORY
FIND YOUR GLOWLOGIC™ RITUAL
Your glow. Down to a science.
Discover the skin-first ritual designed around the way you want to glow. Three considered steps. Salon-grade radiance. Care that goes beyond the surface.
PREP · GLOW · LOCK
ARGAN
OILPROBIOTIC
BLENDROSEHIP
OIL
OILPROBIOTIC
BLENDROSEHIP
OIL
CRUELTY-FREE & VEGAN FRIENDLYETHICALLY SOURCEDNATURALLY DERIVED ACTIVES48-HOUR HYDRATION
Looks like glow.
Acts like skincare.
More than colour. A considered three-step system that prepares the skin, builds salon-grade radiance and helps lock in hydration for an even, longer-lasting result.
PREP
Purify and prime the skin.
GLOW
Your ritual. Your radiance.
LOCK
Hydrate, extend, repeat.
SKIN NUTRITION THAT GLOWSFive ingredients.
Five ingredients.
More than surface work.
Each ingredient is selected to support skin that looks luminous, nourished and protected—before, during and after your tan.
See how the ritual fits real life.
YOUR PERSONALISED EDIT
What does your perfect glow look like?
Tell us what your skin needs and where your calendar is taking you. We’ll curate your GlowLogic™ ritual.
PARALLEL META CREATIVE PILOT
Sharpen what already works—without disrupting it.
REPORTED META ROAS4.5×A strong base to build from
MONTHLY MEDIAA$2KCurrent reported spend
CURRENT AOVA$39.99Primary commercial opportunity
PILOT MODELParallelTest alongside the current agency
Existing activity continues
TESTCreative should not stop at the click.
Send each message to a matching product or ritual page designed to increase basket size.
CONNECTED ECOMMERCE ENGINE
Paid, organic and lifecycle—finally informing each other.
ILLUSTRATIVE MONTHLY VIEWFrom fragmented spend
From fragmented spend
to coordinated growth.
Meta mediaA$2,000
Agency managementA$2,000
Freelance creativeNot disclosed
For planning only, an allowance of up to A$1,000 may be used. This is not a confirmed MoroccanTan cost.
Meta concepts built around Dry Oil, GlowLogic™ and high-intent customer needs.
Campaign landing pages, bundles and a personalised ritual quiz.
Move from a single A$39.99 purchase toward PREP–GLOW–LOCK systems.
Welcome, application, replenishment, cross-sell, review and win-back flows.
THE SYSTEM ADVANTAGE
One creative direction. One testing system.
Organic ideas become paid tests. Paid winners shape the content calendar. Purchase behaviour improves landing pages, email and the next creative brief.
PILOT ADDITION · POST-PURCHASE AOV
The sale does not end at confirmation.
A time-sensitive follow-up gives a new customer one more reason to complete their GlowLogic™ ritual while purchase intent is highest.
- NOWOrder confirmedReassure the customer and show what they bought.
- +5 MINComplete-your-ritual emailRecommend the most relevant companion product.
- 4 HRSOffer expires50% off the second eligible item, then return to standard lifecycle.
YOUR ORDER IS IN.
Your glow is on its way.
Before we prepare your order, there is still time to complete your ritual.
PRIVATE 4-HOUR OFFERADD ONE MORE.
GET 50% OFF
YOUR SECOND ITEM.
GET 50% OFF
YOUR SECOND ITEM.
Choose an eligible Prep or Lock companion and we’ll apply the saving to the lower-priced item.
Offer ends in 03:42:18Recommended conditions: one use per order; discount applies to the lower-priced eligible item; excludes gift cards and sets; subject to margin, stock and fulfilment confirmation.
RECOMMENDED 90-DAY PILOT
Prove the creative opportunity before expanding scope.
A controlled parallel pilot designed to complement current activity, protect the refreshed brand and produce evidence for the next decision.
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Foundation
Audit current creative, define testing territories, build the playbook, map tracking and prepare the first production batch.
Live Testing
Run the parallel creative stream, test Dry Oil and ritual messages, launch the focused landing page and activate the order-confirmation AOV email.
Optimise
Scale winning patterns, refine the landing and four-hour offer, and present the business case for the wider connected system.
Creative before the click. Conversion after it.
01 Brand-to-performance playbook02 Andromeda creative territories03 Meta-ready production batch04 Focused product landing page05 Order-confirmation email06 Four-hour second-item offer07 Measurement and learning report
THE DECISION AFTER 90 DAYS
Scale what proves itself.
Continue with creative direction only, expand into integrated Meta management, or connect funnels, email, CRM and organic content under one growth partner.
One creative idea—built to work harder everywhere.
Looks like glow. Acts like skincare.
Discover your ritual ↓GlowLogic™ · PREP · GLOW · LOCK
NOTES
GLOW.
LOCK.
RITUAL
SKIN
DOWN TO A SCIENCE.
MoroccanTan
Salon-grade tanning · Skin-first formulas
A considered three-step ritual for golden-hour skin, morning to night.
PREP · GLOW · LOCK↗ Shop the ritualWhen your skin is taken care of, everything else follows. Meet the ritual that turns salon-grade radiance into three considered steps.
Acts like skincare.PREP · GLOW · LOCK →